International producer of magnificence merchandise and naturopathic medicines Weleda has launched the ‘Save Earth’s Pores and skin’ motion globally, with various actions deliberate in Georgia, the place the German model has been represented by the Georgian firm Naturapharm for 25 years.
“It’s now 25 years since Naturapharm grew to become a licensed associate of Weleda. All through this time we’ve been actively concerned in popularizing the imaginative and prescient of this model and within the distribution of merchandise not solely to guard our clients’ pores and skin, but additionally to guard nature.
“This 12 months we are going to be a part of Weleda’s marketing campaign “Save the Earth’s Pores and skin”, and are planning lectures and promotions to that finish. We’re additionally going to publish articles by way of our web site and publish an anniversary journal devoted to this matter”, stated Natia Chincharauli, CEO of Naturapharm.
Weleda’s Save Earth’s Pores and skin mission is all about treating soil with out harsh chemical compounds and in a means that reveals care.
Weleda says that soil, identical to our pores and skin, is a residing, respiratory ecosystem.
“It’s the residing pores and skin of our earth. However, a 3rd of the earth’s soil is degraded, threatening animal and plant habitats and rising greenhouse fuel emissions. For over a century, Weleda has been rising the vegetation used to make our iconic merchandise utilizing soil-friendly strategies. We preserve soil wholesome and make it as biodiverse as doable by working with biodynamic farming rules and collaborating with regenerative farming tasks world wide. Our dedication to soil is on the coronary heart of all our ingredient sourcing as a result of it’s key to thriving ecosystems. With out wholesome soils, we can’t sort out the disaster dealing with nature right now”, says Weleda.
She added that Weleda has acquired its certification as a B Company.
“By 2020, B Corp had protected 200,000 hectares of land worldwide, compensated for 16 million tonnes of carbon and saved 225 million liters of water. Below its ‘1% program’, Weleda is investing in preventing local weather change, bettering soil well being and defending biodiversity”, Chincharauli added.
In the course of the 25 years that Weleda has been on the Georgian market, the corporate has launched not solely the standard merchandise but additionally contributed to elevating consciousness concerning the bio, pure skincare merchandise which 12 months after 12 months have grown in demand in Georgia.
Q. What new merchandise has Weleda launched to Georgian clients just lately?
A. Carrying masks due to the coronavirus pandemic has had each constructive and damaging penalties. Facial pores and skin grew to become dry and delicate. To cope with this downside, Weleda has created a totally new cactus moisturizing line: spray, eye gel and facial gel. It has been out there in Georgia since final 12 months and is already widespread.
As well as, the packaging of physique lotions has been up to date, and their title and design have been modified. A complete new system of physique lotion for delicate pores and skin has returned to the market.
Within the close to future it’s deliberate to introduce physique bathe soaps and enlarge our mom & child line with new merchandise.
Q. What number of merchandise does Weleda provide in Georgia and which ones are essentially the most in demand?
A. We provide roughly 200 Weleda cosmetics and complementary merchandise to Georgian shoppers. Every of our merchandise has its very loyal clients. However we will distinguish the mom & child line, which is particularly widespread in Georgia.
Calendula diaper change cream, Calendula shampoo and bathe gel, Calendula children toothpaste, and Calendula bathtub tincture are very fashionable. Additionally, anti-stretch mark and anti-cellulite oils are in nice demand.
There was nearly no demand for high quality bio and pure merchandise within the nineties in Georgia, and progress right here was facilitated by a number of components: our academic work, each with skilled teams and straight with the patron, the opening of borders and gaining expertise in Europe or America. On the whole clients have additionally turn out to be extra conscious of bio merchandise, and their suggestions additionally performed an essential position.
Q. What’s the market share of Weleda in Georgia?
A. A couple of months in the past we carried out a survey to find out market share, positioning and recognition of comparable firms and to determine the desires and necessities of our clients. The outcomes of the survey confirmed that 51% of respondents are Weleda clients. As for childcare, 40% of respondents indicated that they like Weleda merchandise.
Analysis has additionally proven that 100% of Weleda shoppers advocate this model and our merchandise to their family members, which is one of the best indicator of buyer loyalty.
Q. Weleda has as soon as once more acquired the Golden Model award in Georgia for its wholesome skincare options for youngsters which embrace face and physique lotions, non-perfumed oil, milk, diaper care cream, shampoos, cleaning soap, toothpaste, stomach oil, atopic skincare, solar safety and lip balms. What has led to this success, in your opinion?
A. The Calendula Child Care Line has turn out to be Weleda’s ‘picture card’. 70% of midwives in Germany advocate Weleda Little one Care Line and on this class it holds the place primary model.
The effectiveness of this product lies within the system, which doesn’t include artificial components or petroleum merchandise, is environmentally pleasant, simply absorbed and has a pleasing texture.
Calendula is just not randomly chosen because the main plant within the toddler and baby care line. Its therapeutic properties are straight associated to the necessities of new child pores and skin. Its components cut back inflammatory processes, promote the formation of recent tissues, and defend the pores and skin from dangerous exterior influences. With its assist, the pores and skin is correctly shaped and acquires a wholesome protecting membrane. As well as, calendula doesn’t include allergens or sesquiterpene lactones and due to this fact can be utilized on allergic youngsters. In line with a German research, just one in 1,023 infants had a minor allergic response to calendula ointment.
For the third 12 months in a row Weleda is the winner of the Golden Model, which signifies that public consciousness has elevated and bio and pure merchandise have turn out to be fascinating. On this class we will confidently say that Weleda is a pacesetter worldwide.